We all have "spendable Income" an amount we can use on whatever we want, some have more than others and trends influence our spending habits. This is all pretty obvious so far, but my job is to see into the future, find a link, explore it and predict outcomes. So here it goes. Crowdingfunding is growing ubber fast, everyday 'hard working interested people' are participating and if the stats dished out are to be believed (and my view is 67.5 % of all statistics are made up on the spot) hate double brackets but (including that one) then pretty soon more people will be participating. It will become more mainstream and therefore something has to give. Peter wants new jeans but Paul wants shares in the New Jeans Co. Does retail suffer in the wake of the desire to build a portfolio of investments? Are more people in shopping malls buying stocks over stockings? It’s very possible! This fast paced cool trend of crowdfunding could fill our need for 'stuff' more than 'stuff' does. I for one hope so but the affect has to be measured and the fall out considered. We are a consumer lead society, we rely on our consumers to keep our economy moving, blips in consumer confidence affect almost everything else around us. Many crowdfunding offerings include an item, its a form of retail but cutting out the retailer which in itself has a further knock on affect and again, in turn has to be considered. The title therefore means in summary; Retailers already have the internet and now mobile shopping to contend with, a big downswing and we all know the results of, the new threat is a different matter altogether, why? Because they can't compete. You can't undercut the latest idea and sell two for one, ideas are king and people want new stuff. So watch out for the first crowdfunding retail store to open its doors soon, a place where companies running campaigns can meet people face to face and "sell" there idea, wrap it nice and give them a receipt from the till. Crazy idea? I don't think so. @crowdfundingAID
I'm busy working on my blog posts. Watch this space!